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Gogo, David Print E-mail
Written by Baron Bedesky   

Spend any time with David Gogo, and you will quickly learn he is a man of conviction and passion. He works hard, he plays hard, and he knows what he wants. And if you're not careful, the musical results will leave you flat on your backside. Gogo wouldn't have it any other way.

Born and raised in Nanaimo, British Columbia, Gogo quickly emerged as one of those amazing guitar prodigies all of us grown-ups marvel at. A local legend as a teenager, he was a slinger who could do no wrong. He lived and breathed the blues and hung out and played guitar with Stevie Ray Vaughan and Albert Collins. He signed a major record deal and success was imminent.

And then he walked away from it all. As Stevie Ray would say, he couldn't stand the weather.

"The most frustrating thing about it," recalls Gogo, "was the record label trying to make me play music that obviously wasn't what I was all about. It made me wonder 'Why did you sign me? Why did you go see this blues guitar guy and sign him to a record deal if you wanted him to sound like the #@$% Tea Party?' It didn't make any sense."

Not many young musicians with visions of success and fame would have the stones to walk away from what appeared to be a golden opportunity, the chance of a lifetime. Yet Gogo has no regrets. There were consequences and he admits he was disillusioned at times. He'll also emphasize how he is stronger, and happier for it.

"I had to pick up the pieces and start again," he says, "but luckily, I was young enough."

The genesis of Gogo's musical passions took root innocently enough. As a youngster, he became captivated with the music in his father's record collection, especially 1960s British rock. Of course much of that material was blues inspired and soon Gogo began to research the names credited for writing these songs (exotic names he says, like Muddy Waters and Howlin' Wolf) without even realizing he was already plotting his career path.

"It really drew me," he says, recalling his initial infatuation with the music. "You can't start it like a car and you can't stop it with a pistol and when something like that speaks to you, it just speaks to you."

Gogo credits his parents for encouraging and supporting his interests, even though neither played an instrument themselves. They were simply pleased with his commitment to learning and quickly arranged for lessons. He eventually graduated from an acoustic guitar to an electric and the urge to perform soon followed. At age 11, however, your choice of venues is limited so it was off to the talent-show circuit.

"I think in my first show we did Sunshine of Your Love by Cream," says Gogo. "I had a buddy and I taught him the bass line and he basically played it by memory more than playing the instrument."

Keep in mind this is around 1980 when others of Gogo's generation were infatuated by Depeche Mode and the B-52s, not Cream.

Shortly thereafter, Gogo was profoundly influenced by a savior, a trendsetter who gathered legions of aspiring young guitarists under his wing, a veritable pied piper within the music industry. Stevie Ray Vaughan was doing more than making a name for himself, he was breaking down barriers and a lot of people were beginning to notice.

gogo4.jpg"It was great to have a contemporary guy come along," says Gogo, "a young guy who was kind of a hero for thousands of young guitar players like myself. That was exactly what we wanted to do - be a white blues guitar player who would be taken seriously. He was all of that and more. I remember the first time I heard his album Texas Flood and being completely knocked out. I couldn't believe it. It was like a dream come true. This was the guy I was looking for. This was the guy I wanted to be."

Gogo remembers the first time he saw his newfound hero live. His uncle took him a concert at Vancouver's Pacific Coliseum where Vaughan was opening for Men At Work, a bizarre double bill to say the least. It was Gogo's second encounter with SRV, however, that was the stuff dreams are made of.

Vaughan was headlining the Royal Theatre in Victoria and Gogo decided to head down hours ahead of time to scope the place. Proudly sporting his Stevie Ray hat and shirt, Gogo caught the eye of Vaughan's manager who happened to be on a pay phone.

"He called out, 'Hey, are you going to the show?', recalls Gogo. "This was just when Stevie was starting to hit it big and they were kind of blown away that they could go to Canada and there was some young guy dressed up like him."

Once Gogo made it to the hall, he asked the local promoter to try and get an autograph from Vaughan who was preparing for a sound check. That promoter went one step better and got Gogo invited backstage and then, incredibly, on stage for the actual sound check.

"He was more than accommodating," says Gogo about Vaughan. "He let me play his guitar and just hang out. It was neat because for the next half-dozen times he came back to Vancouver before he died, I got to see him every time. The last time I saw him, I was just about ready to sign my own record deal.

"It was fun for both of us because he got to see this kid go from the hero-worship stage to a kid doing his own thing. He always told me, 'I'm just a guy. I'm me, you're you and groove on that.' I'm just so disappointed he's not around today. I can't believe it's already been around 12 years."

No doubt, when you hear Gogo play today, you don't have to try too hard to detect the Stevie Ray Vaughan influences. That's influences, and not mere imitation. You'll also recognize Gogo's style is reminiscent of another guitarist of considerable fame, that being the legendary Albert Collins.

"He blew me away the first time I heard him," says Gogo about Collins. "I went to see him because he was a blues player. I didn't really know much about him. With that first note he hit, he did it to me. I was a lifelong fan from there on.

"I was lucky to meet him several times and I ended up playing with him on stage on a number of occasions. He was a really cool guy, very friendly, a real pro with awesome, awesome power on the guitar."

Gogo cites the work of two other prominent players for helping develop his style. Magic Sam was one. "He had this real youthful energy, a real raw emotion that really spoke to me."

The other guitarist was Peter Green, an integral part of Fleetwood Mac when it was it its bluesiest best, long before the days of commercial pop stardom. "He was a guy who drew me back into the subtleties," recalls Gogo. "I liked his singing and playing and he wrote some great songs as well. Peter Green was the guy who got me thinking more about tone and more about taste and more about refining my sound."

So there was Gogo, playing the blues and hanging out with Stevie Ray Vaughan, opening shows for and sharing the stage with the likes of Albert Collins and Buddy Guy. He was getting more and more popular, and was consistently playing to larger crowds. That's when EMI came calling and a record deal seemed like the next logical step. Except it turned out to be a fateful decision.

"I'm not trying to sound condescending towards the record company," recalls Gogo, "but when I did get the deal, it wasn't a big deal. I had been playing music all my life and I never sent a demo tape to a record company to try and get a deal. All of a sudden, there was this big buzz about what we were doing and we were getting these record deals and management deals and it all seemed to make sense.

"It wasn't until I let go of the reigns of what was happening that things started to screw up. I was always the guy in the band who decided what songs we were going to do and what the poster was going to look like and all these things. Once I had managers to do that, that's when things started to screw up."

gogo2.jpgGogo then experienced the unthinkable. Music wasn't fun anymore. Because he was playing what he was told to play, it became a job. He couldn't cut his hair the way he preferred. He was told to wear certain clothes. Disillusionment evolved into anger and Gogo admits he began to dislike everyone around him because of his newfound circumstances. Despite strong sales of his first self-titled album and new marketing opportunities created as a result of a Juno nomination, he recognized his situation was intolerable.

"I basically said 'Drop me, see if I care'!" EMI obliged.

For the first time, Gogo had to stop and lick his wounds, heal, and try to pick up the pieces. Rekindling his musical inspiration was the first of several hurdles to overcome. Re-establishing his fan base and overcoming the public perception that he was a failure followed closely thereafter. These were gloomy times.

"Then one day it just dawned on me," recalls Gogo. "I played music and did all this stuff and I was doing fine before I met any of those idiots in Toronto, so why let them affect my life at all? It wasn't until I realized that these outside influences have nothing to do with what I'm about. So I started being my own boss again and now things are going great."

Step one was to revert back to his first love, the blues, which he did with gusto. Gogo released another CD entitled Dine Under the Stars. This was recorded live in his hometown of Nanaimo and captured much of the raw energy and intensity of his stage performances. It was an independent release and designed for Gogo to sell at his gigs.

"I really like that record because that was the first thing I did after I decided to re-establish my career," says Gogo. "We basically just rolled tape for two nights and from there, it went gangbusters. I just wanted to capture live what I did with the band because a lot of people said to me they really dug what I did live and it was too bad they couldn't get that on CD."

It didn't take long before a European blues label called Dixiefrog Records picked it up and Gogo was back on the map. That was followed by a blues-rock release called Change of Pace.

"It was a little more of a commercial album," explains Gogo. "That record didn't do as well as I felt it should have. Even though the first single actually went top-40 in Canada, people didn't put my face onto that song or that song onto my face. I would do shows in marketplaces where we had big airplay and I still got my blues crowd. I think it's a good album but I also think I've moved on from that album. At that time, I was just trying to write and not have any blinders on in terms of style."

Then came a noble experiment, an all-acoustic CD with the appropriate title Bare Bones. It reveals a different side of Gogo and serves as a testament to his continuing evolution within the vast boundaries of the blues genre.

"Bare Bones is a cool little record," says Gogo. "I think I definitely play better acoustic blues now than I did when I made that record but records are basically just a snapshot in time. Some people absolutely love that record and don't like my electric stuff. It continues to do really well every time we do an acoustic tour. We sell a whack of them.

"I spend about half the year now just doing acoustic shows, especially during the winter months when I don't like to cross the mountains in the old van. There's been a great acoustic circuit and luckily I've been accepted into it, and there are some people that just know me as that guy. I've got my old National guitar, and an old Gibson from the 1920s, and it's a real challenge to entertain a roomful of people like that."


" My guitar playing runs off energy and I need that kick in the ass on stage to get me up there sometimes. It's hard to bring guys up to your level. I'd rather be trying to keep up with the higher level of musicians"


 
By 1999, Gogo initiated discussions with a small British Columbia-based label known as RaggedPup/Cordova Bay. A deal was soon struck and all three CDs, Dining Under the Stars, Change of Pace, and Bare Bones were formally released in North America.

Since then, Gogo has collaborated with Cordova Bay Records on two more CD projects. Halfway to Memphis came out in 2001 followed by the critically acclaimed Skeleton Key in 2002. Dixiefrog remains on board handling European duties.

Halfway to Memphis was the project that made me realize, with regards to electric blues, how to pull it off without being redundant or sounding like someone else," admits Gogo. "The record label in Europe wanted a follow-up to Dine Under the Stars and I thought we should make an electric blues record and try and keep that live energy but take advantage of the studio situation for certain things like overdubbing, perhaps a couple of rhythm guitars or concentrating more on the vocals.

"It was great. I think it's the record where I finally came full circle. I had gone out and experimented with some rock stuff and some different styles and then came back to what I believe I do best which is electric blues. It's a cool kick-ass record but we've still got the Captain Beefheart tune on there just to keep things a little different. I was really, really happy with that album."

Gogo is also very happy with his relationship with Cordova Bay and appreciates the autonomy and flexibility he has with its President, Michael Burke. He believes it makes for a better product

"I think our goals are realistic," observes Gogo. "You have to look at it and ask what your potential fan base is, and what your potential market is so you can make a quality record for cheap enough, that you can put it out there and sell enough albums so you're comfortable enough to jump into the next project."

With Skeleton Key, Gogo recounts how he pitched the project to Burke in Februray, 2002, and how he wanted to aim for a summer release. Burke admitted that he had concerns about the tight time frame and that he did not want to compromise the integrity of the release for the sake of timing. Gogo reassured him that would not be the case.

"I said 'Look, just trust me.' That's pretty cool with a little label like that. They said OK. You agree on a budget and I go in and make the album and deliver it. So far, critically it's been the most successful album I've ever done and it's looking really good commercially as well.

"Skeleton Key is the CD I'm absolutely most proud of. It's the first album I've made where I can listen to the whole thing front to back and not wince at any point. I'm happy with every song and all the performances. To me, I look at Skeleton Key as Halfway to Memphis - part two."

Even though the CD was issued in Canada a few months ago, Skeleton Key has just been released in Great Britain this October. The rest of Europe follows throughout the final weeks of 2002.

So what exactly has made Skeleton Key so personally satisfying and successful? The easy answer is to point the finger at Gogo's ongoing evolution as a master craftsman. That may explain part of it but it doesn't tell the whole story. Experience factors in, but not necessarily experience at playing guitar.

Unlike his very first album, Gogo can claim a great deal of ownership in Skeleton Key. He composed all the CD-cover artwork and handled most of the production. He built a new house with a large music room. This provided the facilities to not only write music, but complete demos in which he played all the instruments. Gogo put more time and thought into arrangement and production than ever before.

He also deflects much of the credit to co-producer Rick Salt, as well as the musicians he worked with on the CD. Little touches such as increased usage of vocal harmonies on various tracks have made for big results. The addition of Brendan Hedley, to both the studio and touring band, on organ and especially piano, has also enhanced Gogo's sound.

"I've always prided myself on working with the best musicians I can possibly get," he says. "I've really been lucky that way with having fantastic bands. I know a lot of guys who work with less-than-spectacular musicians because they are cheaper. I always want a good, kick-ass band because it goes back to my style. My guitar playing runs off energy and I need that kick in the ass on stage to get me up there sometimes. It's hard to bring guys up to your level. I'd rather be trying to keep up with the higher level of musicians."

No matter who he works with, there is little doubt Gogo is a better guitarist, a better musician today than ever before. He knows it now, but he hasn't always been convinced that was the case. He recounts a time not long ago when he compared tapes of his playing at age 18 to recording he had done when he was 30 and he realized he sounded better as a teenager. That worried him.

"I think that was because I was drifting, not trying as hard, perhaps or not realizing I wasn't trying as hard," he admits. "There was something missing. I had to re-examine that and in the last two years, things are a lot better. I'm more excited and I've got that spark back.

gogo1.jpg"The other thing is I think I've matured a lot as a player tone-wise and that's the nice thing about the music I play. Fortunately, you get better with age. I've definitely got a way better grip on tone and technique."

With all the CD's Gogo has issued over the past several years, you would think finding time for touring would become more difficult, or that the incentive to leave the home base would have diminished. Nothing could be further from the truth, however, because Gogo is focused on his future. He has worked too hard and come too far to allow any semblance of complacency to creep into his career. He considers it essential to hit the road. Besides, those performing instincts never really go away.

"I love it," he admits. "It's just getting out there and playing. I've had a week and a half off at home right now which has been great but all of a sudden at about 10 o'clock at night, I get up and start walking around.

"I've always gone out with the intention of accomplishing something, not just going out for six weeks for the sake of paying the bills. I like to hit it hard and fast. I like to play in as many places as I can. I cram the most amount of work in the least amount of time because that makes it easier. Some guys want to go out and take days off. As far as I'm concerned, let's just go and kill yourself working hard and then come home."

Working hard. Working efficiently. Working smarter. Gogo has learned these are vital tools for survival in his business. He has a three-year-old son at home making life on the road even more challenging. There is little time to waste, which is why he has one touring band for western Canada, another for Ontario and Quebec, and yet another for his European jaunts. As a result, his time away from home is cut in half.

"It's keeping the roadwork meaningful," he explains. "I know guys who have gone out for a couple of months and play anywhere with whoever will have them but they're not accomplishing anything."

Performing for the crowds, all the new faces as well as those already familiar with your work, is a critical element in your overall marketing plan. Concerts are the most direct method for gaining exposure but there are other details that make for a complete package and Gogo doesn't overlook these either.

"In real estate, there are three things you've got to have and that's location, location, location," he says. "And in this business it's promotion, promotion, promotion. I'm constantly getting a new promotional photograph, and constantly changing the posters. You've got to keep adding new songs to your set, and give people a reason to want to see you. You've got to give them the feeling that they have to come this time, because it ain't going to be the same next time."

Ask Gogo about which Canadian players he admires most and he has trouble drawing the line and stopping after a few names, not unlike most people in the business. It may not be a blatant mutual admiration society but the blues community certainly is a fraternity.

"Colin James is always great," he says. "He's been good for such a long time. My friend Ken Hamm is a great acoustic player. One guy that I really liked recently was Michael Jerome Browne. I've been meeting a lot more of the Ontario guys, the acoustic guys like Rick Fines and Ken Whitely.

"I really dig Morgan Davis and Long John Baldry, I guess he's considered Canadian now," continues Gogo, who is now building up a head of steam. "The Powder Blues Band, I sat in with them a while ago and (lead guitarist) Tom Lavin is a bitchin' player. Then there's Big Dave McLean in Winnipeg and Tim Williams in Calgary who is another great player. It really is amazing. There are tons of great players."

You get the feeling Gogo will continue to perform, write, and record for years to come, primarily because he enjoys it and not because he's trying to become a rich and famous musician. Integrity, though, means a great deal to him and he discovered first-hand how success and integrity make strange bedfellows. As a result, his professional goals are realistic, if not modest

"I'd be happy if I went on the road and it didn't matter what day of the week it was or what city I was in, I just know I'd get a crowd," he says. "That would be a good feeling. You wouldn't panic any more, hoping that people are there. And those people would know you're going to be putting on the best show you can."

That's not too much to wish for. In fact, judging by the growing response to his music, he may not be far off from achieving that dream. Few would disagree that David Gogo has earned it.

© Copyright 2002 Feature by Baron Bedesky

 
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