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Spend any time with David Gogo, and you will quickly learn
he is a man of conviction and passion. He works hard, he plays hard, and he
knows what he wants. And if you're not careful, the musical results will leave
you flat on your backside. Gogo wouldn't have it any other way.
Born and
raised in Nanaimo, British Columbia, Gogo quickly emerged as one of those
amazing guitar prodigies all of us grown-ups marvel at. A local legend as a
teenager, he was a slinger who could do no wrong. He lived and breathed the
blues and hung out and played guitar with Stevie Ray Vaughan and Albert
Collins. He signed a major record deal and success was imminent.
And
then he walked away from it all. As Stevie Ray would say, he couldn't stand the
weather.
"The most frustrating thing about it," recalls Gogo, "was the
record label trying to make me play music that obviously wasn't what I was all
about. It made me wonder 'Why did you sign me? Why did you go see this blues
guitar guy and sign him to a record deal if you wanted him to sound like the
#@$% Tea Party?' It didn't make any sense."
Not many young musicians
with visions of success and fame would have the stones to walk away from what
appeared to be a golden opportunity, the chance of a lifetime. Yet Gogo has no
regrets. There were consequences and he admits he was disillusioned at times.
He'll also emphasize how he is stronger, and happier for it.
"I had to
pick up the pieces and start again," he says, "but luckily, I was young
enough."
The genesis of Gogo's musical passions took root innocently
enough. As a youngster, he became captivated with the music in his father's
record collection, especially 1960s British rock. Of course much of that
material was blues inspired and soon Gogo began to research the names credited
for writing these songs (exotic names he says, like Muddy Waters and Howlin'
Wolf) without even realizing he was already plotting his career path.
"It really drew me," he says, recalling his initial infatuation with
the music. "You can't start it like a car and you can't stop it with a pistol
and when something like that speaks to you, it just speaks to you."
Gogo
credits his parents for encouraging and supporting his interests, even though
neither played an instrument themselves. They were simply pleased with his
commitment to learning and quickly arranged for lessons. He eventually
graduated from an acoustic guitar to an electric and the urge to perform soon
followed. At age 11, however, your choice of venues is limited so it was off to
the talent-show circuit.
"I think in my first show we did Sunshine of
Your Love by Cream," says Gogo. "I had a buddy and I taught him the bass line
and he basically played it by memory more than playing the
instrument."
Keep in mind this is around 1980 when others of Gogo's
generation were infatuated by Depeche Mode and the B-52s, not
Cream.
Shortly thereafter, Gogo was profoundly influenced by a savior, a
trendsetter who gathered legions of aspiring young guitarists under his wing, a
veritable pied piper within the music industry. Stevie Ray Vaughan was doing
more than making a name for himself, he was breaking down barriers and a lot of
people were beginning to notice.
"It was great to have a contemporary guy come along,"
says Gogo, "a young guy who was kind of a hero for thousands of young guitar
players like myself. That was exactly what we wanted to do - be a white blues
guitar player who would be taken seriously. He was all of that and more. I
remember the first time I heard his album Texas Flood and being completely
knocked out. I couldn't believe it. It was like a dream come true. This was the
guy I was looking for. This was the guy I wanted to be."
Gogo remembers
the first time he saw his newfound hero live. His uncle took him a concert at
Vancouver's Pacific Coliseum where Vaughan was opening for Men At Work, a
bizarre double bill to say the least. It was Gogo's second encounter with SRV,
however, that was the stuff dreams are made of.
Vaughan was headlining
the Royal Theatre in Victoria and Gogo decided to head down hours ahead of time
to scope the place. Proudly sporting his Stevie Ray hat and shirt, Gogo caught
the eye of Vaughan's manager who happened to be on a pay phone.
"He
called out, 'Hey, are you going to the show?', recalls Gogo. "This was just
when Stevie was starting to hit it big and they were kind of blown away that
they could go to Canada and there was some young guy dressed up like
him."
Once Gogo made it to the hall, he asked the local promoter to try
and get an autograph from Vaughan who was preparing for a sound check. That
promoter went one step better and got Gogo invited backstage and then,
incredibly, on stage for the actual sound check.
"He was more than
accommodating," says Gogo about Vaughan. "He let me play his guitar and just
hang out. It was neat because for the next half-dozen times he came back to
Vancouver before he died, I got to see him every time. The last time I saw him,
I was just about ready to sign my own record deal.
"It was fun for both
of us because he got to see this kid go from the hero-worship stage to a kid
doing his own thing. He always told me, 'I'm just a guy. I'm me, you're you and
groove on that.' I'm just so disappointed he's not around today. I can't
believe it's already been around 12 years."
No doubt, when you hear Gogo
play today, you don't have to try too hard to detect the Stevie Ray Vaughan
influences. That's influences, and not mere imitation. You'll also recognize
Gogo's style is reminiscent of another guitarist of considerable fame, that
being the legendary Albert Collins.
"He blew me away the first time I
heard him," says Gogo about Collins. "I went to see him because he was a blues
player. I didn't really know much about him. With that first note he hit, he
did it to me. I was a lifelong fan from there on.
"I was lucky to meet
him several times and I ended up playing with him on stage on a number of
occasions. He was a really cool guy, very friendly, a real pro with awesome,
awesome power on the guitar."
Gogo cites the work of two other prominent
players for helping develop his style. Magic Sam was one. "He had this real
youthful energy, a real raw emotion that really spoke to me."
The other
guitarist was Peter Green, an integral part of Fleetwood Mac when it was it its
bluesiest best, long before the days of commercial pop stardom. "He was a guy
who drew me back into the subtleties," recalls Gogo. "I liked his singing and
playing and he wrote some great songs as well. Peter Green was the guy who got
me thinking more about tone and more about taste and more about refining my
sound."
So there was Gogo, playing the blues and hanging out with
Stevie Ray Vaughan, opening shows for and sharing the stage with the likes of
Albert Collins and Buddy Guy. He was getting more and more popular, and was
consistently playing to larger crowds. That's when EMI came calling and a
record deal seemed like the next logical step. Except it turned out to be a
fateful decision.
"I'm not trying to sound condescending towards the
record company," recalls Gogo, "but when I did get the deal, it wasn't a big
deal. I had been playing music all my life and I never sent a demo tape to a
record company to try and get a deal. All of a sudden, there was this big buzz
about what we were doing and we were getting these record deals and management
deals and it all seemed to make sense.
"It wasn't until I let go of the
reigns of what was happening that things started to screw up. I was always the
guy in the band who decided what songs we were going to do and what the poster
was going to look like and all these things. Once I had managers to do that,
that's when things started to screw up."
Gogo then experienced the unthinkable. Music wasn't fun anymore.
Because he was playing what he was told to play, it became a job. He couldn't
cut his hair the way he preferred. He was told to wear certain clothes.
Disillusionment evolved into anger and Gogo admits he began to dislike everyone
around him because of his newfound circumstances. Despite strong sales of his
first self-titled album and new marketing opportunities created as a result of
a Juno nomination, he recognized his situation was intolerable.
"I
basically said 'Drop me, see if I care'!" EMI obliged.
For the first
time, Gogo had to stop and lick his wounds, heal, and try to pick up the
pieces. Rekindling his musical inspiration was the first of several hurdles to
overcome. Re-establishing his fan base and overcoming the public perception
that he was a failure followed closely thereafter. These were gloomy
times.
"Then one day it just dawned on me," recalls Gogo. "I played
music and did all this stuff and I was doing fine before I met any of those
idiots in Toronto, so why let them affect my life at all? It wasn't until I
realized that these outside influences have nothing to do with what I'm about.
So I started being my own boss again and now things are going
great."
Step one was to revert back to his first love, the blues, which
he did with gusto. Gogo released another CD entitled Dine Under the
Stars. This was recorded live in his hometown of Nanaimo and captured much
of the raw energy and intensity of his stage performances. It was an
independent release and designed for Gogo to sell at his gigs.
"I really
like that record because that was the first thing I did after I decided to
re-establish my career," says Gogo. "We basically just rolled tape for two
nights and from there, it went gangbusters. I just wanted to capture live what
I did with the band because a lot of people said to me they really dug what I
did live and it was too bad they couldn't get that on CD."
It didn't
take long before a European blues label called Dixiefrog Records picked it up
and Gogo was back on the map. That was followed by a blues-rock release called
Change of Pace.
"It was a little more of a commercial album,"
explains Gogo. "That record didn't do as well as I felt it should have. Even
though the first single actually went top-40 in Canada, people didn't put my
face onto that song or that song onto my face. I would do shows in marketplaces
where we had big airplay and I still got my blues crowd. I think it's a good
album but I also think I've moved on from that album. At that time, I was just
trying to write and not have any blinders on in terms of style."
Then
came a noble experiment, an all-acoustic CD with the appropriate title Bare
Bones. It reveals a different side of Gogo and serves as a testament to his
continuing evolution within the vast boundaries of the blues
genre.
"Bare Bones is a cool little record," says Gogo. "I think I
definitely play better acoustic blues now than I did when I made that record
but records are basically just a snapshot in time. Some people absolutely love
that record and don't like my electric stuff. It continues to do really well
every time we do an acoustic tour. We sell a whack of them.
"I spend
about half the year now just doing acoustic shows, especially during the winter
months when I don't like to cross the mountains in the old van. There's been a
great acoustic circuit and luckily I've been accepted into it, and there are
some people that just know me as that guy. I've got my old National guitar, and
an old Gibson from the 1920s, and it's a real challenge to entertain a roomful
of people like that."
" My guitar playing runs off energy
and I need that kick in the ass on stage to get me up there sometimes. It's
hard to bring guys up to your level. I'd rather be trying to keep up with the
higher level of musicians"
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By 1999, Gogo initiated discussions with a small British
Columbia-based label known as RaggedPup/Cordova Bay. A deal was soon struck and
all three CDs, Dining Under the Stars, Change of Pace, and
Bare Bones were formally released in North America.
Since then,
Gogo has collaborated with Cordova Bay Records on two more CD projects.
Halfway to Memphis came out in 2001 followed by the critically acclaimed
Skeleton Key in 2002. Dixiefrog remains on board handling European
duties.
Halfway to Memphis was the project that made me realize,
with regards to electric blues, how to pull it off without being redundant or
sounding like someone else," admits Gogo. "The record label in Europe wanted a
follow-up to Dine Under the Stars and I thought we should make an
electric blues record and try and keep that live energy but take advantage of
the studio situation for certain things like overdubbing, perhaps a couple of
rhythm guitars or concentrating more on the vocals.
"It was great. I
think it's the record where I finally came full circle. I had gone out and
experimented with some rock stuff and some different styles and then came back
to what I believe I do best which is electric blues. It's a cool kick-ass
record but we've still got the Captain Beefheart tune on there just to keep
things a little different. I was really, really happy with that
album."
Gogo is also very happy with his relationship with Cordova Bay
and appreciates the autonomy and flexibility he has with its President, Michael
Burke. He believes it makes for a better product
"I think our goals are
realistic," observes Gogo. "You have to look at it and ask what your potential
fan base is, and what your potential market is so you can make a quality record
for cheap enough, that you can put it out there and sell enough albums so
you're comfortable enough to jump into the next project."
With
Skeleton Key, Gogo recounts how he pitched the project to Burke in
Februray, 2002, and how he wanted to aim for a summer release. Burke admitted
that he had concerns about the tight time frame and that he did not want to
compromise the integrity of the release for the sake of timing. Gogo reassured
him that would not be the case.
"I said 'Look, just trust me.' That's
pretty cool with a little label like that. They said OK. You agree on a budget
and I go in and make the album and deliver it. So far, critically it's been the
most successful album I've ever done and it's looking really good commercially
as well.
"Skeleton Key is the CD I'm absolutely most proud of. It's the
first album I've made where I can listen to the whole thing front to back and
not wince at any point. I'm happy with every song and all the performances. To
me, I look at Skeleton Key as Halfway to Memphis - part
two."
Even though the CD was issued in Canada a few months ago, Skeleton
Key has just been released in Great Britain this October. The rest of Europe
follows throughout the final weeks of 2002.
So what exactly has made
Skeleton Key so personally satisfying and successful? The easy answer is
to point the finger at Gogo's ongoing evolution as a master craftsman. That may
explain part of it but it doesn't tell the whole story. Experience factors in,
but not necessarily experience at playing guitar.
Unlike his very first
album, Gogo can claim a great deal of ownership in Skeleton Key. He
composed all the CD-cover artwork and handled most of the production. He built
a new house with a large music room. This provided the facilities to not only
write music, but complete demos in which he played all the instruments. Gogo
put more time and thought into arrangement and production than ever before.
He also deflects much of the credit to co-producer Rick Salt, as well
as the musicians he worked with on the CD. Little touches such as increased
usage of vocal harmonies on various tracks have made for big results. The
addition of Brendan Hedley, to both the studio and touring band, on organ and
especially piano, has also enhanced Gogo's sound.
"I've always prided
myself on working with the best musicians I can possibly get," he says. "I've
really been lucky that way with having fantastic bands. I know a lot of guys
who work with less-than-spectacular musicians because they are cheaper. I
always want a good, kick-ass band because it goes back to my style. My guitar
playing runs off energy and I need that kick in the ass on stage to get me up
there sometimes. It's hard to bring guys up to your level. I'd rather be trying
to keep up with the higher level of musicians."
No matter who he works
with, there is little doubt Gogo is a better guitarist, a better musician today
than ever before. He knows it now, but he hasn't always been convinced that was
the case. He recounts a time not long ago when he compared tapes of his playing
at age 18 to recording he had done when he was 30 and he realized he sounded
better as a teenager. That worried him.
"I think that was because I was
drifting, not trying as hard, perhaps or not realizing I wasn't trying as
hard," he admits. "There was something missing. I had to re-examine that and in
the last two years, things are a lot better. I'm more excited and I've got that
spark back.
"The other thing is I think
I've matured a lot as a player tone-wise and that's the nice thing about the
music I play. Fortunately, you get better with age. I've definitely got a way
better grip on tone and technique."
With all the CD's Gogo has issued
over the past several years, you would think finding time for touring would
become more difficult, or that the incentive to leave the home base would have
diminished. Nothing could be further from the truth, however, because Gogo is
focused on his future. He has worked too hard and come too far to allow any
semblance of complacency to creep into his career. He considers it essential to
hit the road. Besides, those performing instincts never really go
away.
"I love it," he admits. "It's just getting out there and playing.
I've had a week and a half off at home right now which has been great but all
of a sudden at about 10 o'clock at night, I get up and start walking
around.
"I've always gone out with the intention of accomplishing
something, not just going out for six weeks for the sake of paying the bills. I
like to hit it hard and fast. I like to play in as many places as I can. I cram
the most amount of work in the least amount of time because that makes it
easier. Some guys want to go out and take days off. As far as I'm concerned,
let's just go and kill yourself working hard and then come
home."
Working hard. Working efficiently. Working smarter. Gogo has
learned these are vital tools for survival in his business. He has a
three-year-old son at home making life on the road even more challenging. There
is little time to waste, which is why he has one touring band for western
Canada, another for Ontario and Quebec, and yet another for his European
jaunts. As a result, his time away from home is cut in half.
"It's
keeping the roadwork meaningful," he explains. "I know guys who have gone out
for a couple of months and play anywhere with whoever will have them but
they're not accomplishing anything."
Performing for the crowds, all the
new faces as well as those already familiar with your work, is a critical
element in your overall marketing plan. Concerts are the most direct method for
gaining exposure but there are other details that make for a complete package
and Gogo doesn't overlook these either.
"In real estate, there are three
things you've got to have and that's location, location, location," he says.
"And in this business it's promotion, promotion, promotion. I'm constantly
getting a new promotional photograph, and constantly changing the posters.
You've got to keep adding new songs to your set, and give people a reason to
want to see you. You've got to give them the feeling that they have to come
this time, because it ain't going to be the same next time."
Ask Gogo
about which Canadian players he admires most and he has trouble drawing the
line and stopping after a few names, not unlike most people in the business. It
may not be a blatant mutual admiration society but the blues community
certainly is a fraternity.
"Colin James is always great," he says. "He's
been good for such a long time. My friend Ken Hamm is a great acoustic player.
One guy that I really liked recently was Michael Jerome Browne. I've been
meeting a lot more of the Ontario guys, the acoustic guys like Rick Fines and
Ken Whitely.
"I really dig Morgan Davis and Long John Baldry, I guess
he's considered Canadian now," continues Gogo, who is now building up a head of
steam. "The Powder Blues Band, I sat in with them a while ago and (lead
guitarist) Tom Lavin is a bitchin' player. Then there's Big Dave McLean in
Winnipeg and Tim Williams in Calgary who is another great player. It really is
amazing. There are tons of great players."
You get the feeling Gogo will
continue to perform, write, and record for years to come, primarily because he
enjoys it and not because he's trying to become a rich and famous musician.
Integrity, though, means a great deal to him and he discovered first-hand how
success and integrity make strange bedfellows. As a result, his professional
goals are realistic, if not modest
"I'd be happy if I went on the road
and it didn't matter what day of the week it was or what city I was in, I just
know I'd get a crowd," he says. "That would be a good feeling. You wouldn't
panic any more, hoping that people are there. And those people would know
you're going to be putting on the best show you can."
That's not too
much to wish for. In fact, judging by the growing response to his music, he may
not be far off from achieving that dream. Few would disagree that David Gogo
has earned it.
© Copyright
2002
Feature by Baron Bedesky
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